Jessi Roesch

Rhymes with fresh

🍕

Food

🐮

Farms

🏋️‍♀️

Fitness

💰

Finance

🪩

Future

🍕 Food 🐮 Farms 🏋️‍♀️ Fitness 💰 Finance 🪩 Future

Building a future worth fighting for.

Jessi is a multi-dimensional force. Founder, writer, speaker and coach—Jessi is building companies and community at the chaotic intersection of human health and a thriving planet.

I work with human nature

  • Build

    I founded Downland to help farmers get ready, match and transact with the next generation. Think fintech for small business succession.

    Start Farming

  • Write

    I publish on Substack, where I write about the surprising ways human health depends on planetary health. Climate action with a sense of humor.

    Subscribe

  • Speak

    I speak at conferences, events, and guest on podcasts. My superpower: making complex systems thinking accessible and actionable.

    Request

  • Coach

    Personal training and nutrition coaching for sustainable habit building. I love working with beginners on longevity and strength.

    Books Closed

  • Lead

    Building teams and organizations that work with human nature. Leadership grounded in motivation science, not management fads.

    Book a Consult

CHANGE MAKER WORKING IN NATURE

The gap between knowing what to do and actually doing it? That's where I live.

My work lives at the intersection of food, farms, fitness, and finance—the things that shape the future of how we live and what we leave behind.

My strength isn't having all the answers. It's understanding that everyone moves at their own pace. I work with human nature—the messy, emotional, beautifully complicated reality of how people actually change.

I founded Downland because business transition is behavior change at a generational scale.

I coach people through fitness and nutrition because sustainable habits require understanding what actually motivates humans.

I write Chaotic Natural because behavior change needs storytelling, not shame.

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Why should I listen to this b*tch?

    • Farm Foundation Round Table Fellow and 2025 Young Agri-Food Leader

    • Farm and Ranch Freedom Alliance (FARFA) Advocate

    • Terra.do Learning for Action Fellow

    • BCarbon Soil Health Committee

    • CrossFit Level 2 Trainer

    • NASM Certified Personal Trainer (CPT), Nutrition Coach (CNC), Wellness Coach (CWC) - Pending

    • USAW Masters Athlete

    • 2023 Texas State Olympic Weightlifting Championships (5th Place, W35 59kg division)

    • #10 in Financial Services on Inc. 5000 (2023)

    • 3x startup executive

    • 15 years of experience and over $10B underwritten in commercial lending, specializing in SBA, small ticket and equipment finance

Drop a line.

Whether you want to work together, have me speak at your event, or just want to talk about beetles in your backyard, I'm here for it.